“You will perhaps be mad at me saying this. Your website doesn’t reflect the way it should” quipped one of my ex-colleague and a good friend as soon as we released a new look of our website last month. Some of our other well wishers as well candidly shared that the website didn’t match our work profile accurately, the aesthetics seemed out of context and it didn’t reflect the high quality of niche consultancy that we offer.
I decided to work on the feedback. I didn’t want our team members to hesitate to share our website or to lose out on prospects (or possibly, customers) for that matter due to our website not conveying high quality of our consultancy. Yes, our competitors may learn a few things; but I was not worried about it. They may steal few aspects of how we provide consulting but not our art of consulting.
Long story cut short, we had decided to get our website redesigned by respective professionals. I had reached out to website experts within and outside of India, had explained every minute details of design/color and content that I was expecting. Those who responded, seemed to have ideas only around the websites that they had designed earlier. They didn’t seem to add value or suggest what else could they do to make it better. My expectations were to develop a website which would be world class (not very jazzy) and at the same time avoid redundant data respecting website visitors’ time, be unique in representing what we are and most importantly, demonstrate our commitment and affection that we have towards our team members.
After a certain amount of time, I realized that I was spending more time in just explaining this to the website designers/so called professionals but didn’t seem to get convinced that they were coming up with unique ideas/design. May be I must have missed out reaching out to a few real good professionals. The time seemed worning out. By then, I had already developed a picture of how the website should look. I was not expert in developing websites; however, my focus on it had grown so much that I was able to get my skills ramped up pretty decently. Yes, I had to compromise some of the other quality time; however, I knew that this was one time design activity and the efforts were worth it.
In the process, some of my team members too helped in speeding up. I had to rework on few components after realizing that some contents reflected differently in different browsers. Had fun collecting snaps in specific size from team members, aligning the minute details etc. All in all, after a 10-12 days hiatus, the website seems to have come up to a decent shape to be published. I am hoping that I need not worry on redesigning it again in near future. The design should take care of extending as and when we find ways to make it better. Check out our new website look (www.eStomi.in). Have a happy website browsing.